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CaderConsult
Dr. Clemens Aderhold
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D-47803 Krefeld (Germany)

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Publications

VDI Berichte 1920, Nanofair 2005, Dresden, pp. 257-262:

Raising Public Awareness of Nanotechnology
A Communication Concept
C. Aderhold, CaderConsult, Krefeld/Germany

Abstract

Like any other key technology in the past Nanotechnology is also challenged to sustain the public debate in the area of conflict between technological futurism and aversion to technology.
With observations of concrete cases e.g. Telecommunication and Nuclear Technology critical factors of success for the public dialogue are derived.
A communication concept is presented in reference to a marketing model for the purpose of addressing the public in a structured manner all the way from increasing attention for Nanotechnology to its common adoption.